Why Evergreen Videos Are the Hidden Gold of SEO Viral videos are flashy—but fleeting. Evergreen videos, on the other hand, are the quiet workhorses of SEO, bringing in views, leads, and search traffic for months or even years after publishing. If you’re serious about long-term growth, evergreen video content is the key to sustainable visibility. In this guide, you’ll learn how to make videos that stay relevant, rank in search results, and keep working for you without constant updates or promotion. What Makes a Video Evergreen? Evergreen content solves problems that don’t go out of style. The same applies to videos. An evergreen video remains useful over time, addresses fundamental questions, and avoids trends or fleeting news cycles. Good examples include: “How to compress video files without losing quality” “Beginner’s guide to YouTube SEO” “Best lighting setup for product videos” These topics are not bound by season, news, or platform fads—and that’s what gives th...
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