Why Engagement Is the Silent Engine Behind Video Rankings Ever wondered why two similar videos rank differently, even if they target the same keyword? The answer lies in engagement metrics. These are behavioral signals that show how users interact with your content—and search engines watch them closely. In this article, we’ll break down the specific engagement metrics that influence ranking, how to boost them naturally, and why they matter more than keyword stuffing or tags. Which Engagement Metrics Matter Most for Video SEO? Search engines want to serve content people love. That’s why they monitor user behavior to determine which videos deserve top spots. The key engagement metrics that influence ranking include: 1. Watch Time This is the total number of minutes viewers spend watching your video. It’s arguably the most important signal. A longer average watch time tells Google your video is valuable and engaging. Low watch time? That usually means people click and bounce—b...
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