Why a Video Needs a Proper Landing Page
Uploading a video to YouTube is just the beginning. To win visibility on Google, you need more than just a video file—you need a video landing page.
And yes, even on Blogspot, you can build landing pages that rank well, drive traffic, and support your video content with the SEO muscle it needs.
What Is a Video Landing Page?
It’s a dedicated web page designed to feature a single video and its related content. The goal? Help both search engines and users understand what the video is about—fast.
In SEO terms, a video landing page is optimized for indexing, click-throughs, and audience retention.
Steps to Build a Proper Video Landing Page on Blogspot
1. Create a Post with Focused Intent
Start with a Blogspot post that's meant specifically for your video topic. Don’t mix multiple videos or unrelated content. Each page should serve one clear purpose: showcasing and ranking one video.
Keep the title tight, keyword-rich, and naturally written. Example: “How to Grow Tomatoes Indoors (Video Guide)”
2. Embed the Video Properly
Use YouTube’s embed code and paste it directly into the HTML view. Avoid copying from the visual editor—it sometimes breaks formatting or adds extra tags.
<iframe width="100%" height="360" src="https://www.youtube.com/embed/YOUR_VIDEO_ID" frameborder="0" allowfullscreen></iframe>3. Write a Solid Introduction Before the Video
Always write at least two paragraphs before the embedded video. This gives context to search engines and creates better user experience.
Make it personal, explain what’s in the video, and why it matters. This is your hook—both for Google and your reader.
4. Add Supporting Text After the Video
Don’t stop at the embed. Continue with a longer explanation, a step-by-step breakdown of what the video shows, FAQs, or key takeaways.
Think of it as a written version of the video for skimmers and bots alike.
5. Use Keyword-Optimized Subheadings
Divide the supporting text with relevant <h3> or <h4> tags. Include your main keyword and variations in these subheadings.
This helps Google understand the topic structure—and makes the page easier to scan for humans too.
Elements to Include on a Video Landing Page
- Video embed with correct width and mobile responsiveness
- Keyword-rich page title and custom permalink
- Thumbnail image as featured image (manually uploaded)
- Intro text before the video
- Detailed content or transcript after the video
- Schema markup (optional but powerful)
- Call-to-action (subscribe, share, comment)
How to Speed Up Indexing
Once your landing page is published, submit the URL to Google Search Console. This tells Google to crawl the page, and if your content is well-structured, your video may show in search within hours or days.
Also consider linking to the video landing page from other posts on your blog to increase its authority and crawlability.
Tips for Making It Mobile-Friendly
- Use 100% width on your iframe embed for better responsiveness
- Test the post on your phone to ensure layout works cleanly
- Keep paragraphs short and readable on small screens
Conclusion: Make Every Video Page Count
Blogspot may be basic, but it’s still capable of housing highly optimized video landing pages—if you follow the right framework.
Think of your video page not as a casual post, but as a strategic asset. When done right, it becomes a magnet for organic traffic, YouTube views, and long-term visibility in Google Search.
And yes—it all starts with one good embed and a lot of smart structure around it.