Why Schema Markup Helps Video SEO
Schema markup is structured data that helps Google understand what’s on your page. For videos, it tells Google key info like the title, upload date, thumbnail, and description — boosting your chance to show up in rich results or video carousels.
Without it, your Blogspot video post is just another URL to crawl.
Step 1: Prepare Your Video Details
Before you add the schema, gather the following information:
- Video Title – Short, descriptive
- Description – 1–2 sentence summary
- Upload Date – Use format: YYYY-MM-DD
- Thumbnail URL – Must be accessible (uploaded in Blogspot or hosted externally)
- Video URL or Embed Link – YouTube or direct video file
Step 2: Create the JSON-LD Schema Markup
Paste the following JSON-LD code into your Blogspot post’s HTML view. Adjust values accordingly:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "How to Start a Blog on Blogspot",
"description": "This video shows step-by-step how beginners can create a Blogspot blog in under 10 minutes.",
"thumbnailUrl": "https://yourblog.com/images/start-blog-thumbnail.jpg",
"uploadDate": "2025-04-29",
"contentUrl": "https://www.youtube.com/watch?v=yourVideoID",
"embedUrl": "https://www.youtube.com/embed/yourVideoID"
}
</script>This should go right before the closing </body> tag if you edit the entire template, or at the top of your post in HTML view.
Step 3: Use Search Console's Rich Results Test
To make sure your markup works, go to Google’s Rich Results Test:
https://search.google.com/test/rich-results
Paste the post URL and run the test. If it detects a VideoObject, you're all set.
Step 4: Optional – Add Duration, Publisher, or Transcript
You can enhance your schema with more optional properties. Example:
"duration": "PT5M30S",
"publisher": {
"@type": "Organization",
"name": "Your Blog Name",
"logo": {
"@type": "ImageObject",
"url": "https://yourblog.com/logo.jpg"
}
}The more info you provide, the more eligible your video becomes for featured snippets.
Step 5: Keep Markup Updated
If you change your video, thumbnail, or any metadata, update your schema. Google won’t reflect changes unless your structured data matches your visible content.
Outdated markup could even lead to penalties or removal from video results.
Conclusion: Schema Is Your Secret SEO Weapon
By adding schema markup manually, you're doing what most Blogspot users never bother with — and that gives you an SEO edge. It’s a simple code snippet, but the impact on search visibility is huge.
Take 5 extra minutes to include schema in each video post, and let Google know exactly what your content offers.