Why Updating Old Posts Helps Video SEO
Google rewards freshness—especially for content that remains relevant over time. Updating older Blogspot posts with new video embeds signals to Google that the post is active and worth crawling again.
It’s a practical way to give your underperforming pages a second chance—while also helping your videos get discovered faster.
Which Posts Should You Refresh?
1. Posts That Get Traffic But Have No Video
Check your top-performing posts in Google Search Console or Blogger Stats. If they don’t have a video, add one that complements the topic.
Example: A popular post about "SEO basics" can be enhanced with a 2-minute video summarizing key points.
2. Posts That Are Indexed but Not Ranking Well
If a post is stuck on page 3 or 4 in search results, a content refresh—including video—can boost engagement signals and improve ranking.
Google sees it as a sign that the page is active, useful, and updated for users.
Steps to Update Old Blogspot Content With Video
Step 1: Find a Relevant Video
Use your own YouTube uploads or choose a high-quality, license-free video that matches the post theme. Make sure the embed is mobile-friendly.
Step 2: Embed the Video Mid-Content
Instead of placing the video at the top or bottom of the post, embed it somewhere in the middle—right after a related subheading. This improves watch rate and engagement.
<iframe width="100%" height="315" src="https://www.youtube.com/embed/example123" frameborder="0" allowfullscreen></iframe>Step 3: Add Video Schema Markup
Paste JSON-LD below the video embed for better indexing by Google:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "On-Page SEO Walkthrough",
"description": "This video explains on-page SEO tips in under 3 minutes.",
"thumbnailUrl": "https://yourblog.blogspot.com/img/seo.jpg",
"uploadDate": "2025-05-01",
"embedUrl": "https://www.youtube.com/embed/example123"
}
</script>Step 4: Update the Publish Date
After embedding the video and making any textual improvements, change the post’s publish date to today. This pushes the post to the top of your Blogspot feed and tells Google it's new.
Tips for Better Results
Rewrite the Introduction
Update the opening paragraph to include a short mention of the video. This improves user clarity and keyword relevance.
Resubmit to Search Console
After saving the updated post, go to Search Console → URL Inspection → enter the updated post URL → click “Request Indexing.”
This speeds up Googlebot's visit and increases the chance your video gets indexed faster.
Benefits of Refreshing With Video
- Increased time-on-page
- Lower bounce rates
- More engagement and shares
- Greater chances of rich results in Google
Conclusion: Breathe New Life Into Old Posts
Old Blogspot posts are valuable SEO assets. By adding relevant video and refreshing the content, you help both your audience and search engines rediscover them.
Don’t let great content fade into your archive—revive it with engaging video and keep your blog alive in Google’s eyes.