Why Short Videos Work for Blogspot Monetization
Short video content is perfect for Blogspot because it grabs attention fast and can be easily integrated into your posts. As a beginner, it’s important to understand why short videos are great for monetization:
- They're quick to watch, meaning users don’t skip them.
- They load faster, improving user experience and SEO.
- Short videos are more likely to be shared, increasing reach.
But the best part? You can monetize these short videos using VAST ad networks, maximizing your earnings.
Step 1: Choose the Right Type of Short Video
Not all short videos are created equal. The right type of video can make or break your Blogspot monetization strategy. Here are a few options:
1. Tutorial or How-To Videos
People love learning new things quickly. Whether it's how to fix a leaking faucet, a quick recipe, or a 1-minute fitness tip, these videos are incredibly engaging. Plus, you can use video ads to monetize content without disturbing the tutorial flow.
2. Product Reviews or Unboxings
Product reviews are incredibly popular. With a short review video (1–2 minutes), you can get viewers interested without wasting their time. Plus, short reviews often generate trust and encourage clicks.
3. Inspirational or Motivational Clips
Short, impactful messages work well. People like to feel motivated, and these videos can be highly shareable. If your content strikes an emotional chord, your video will be more likely to go viral.
4. Entertainment (Funny Clips, Memes, or Challenges)
Entertainment videos are always a hit. If you can create engaging, funny, or meme-based content, you can keep viewers hooked. These kinds of videos often perform well on social platforms, which helps increase views and monetization opportunities.
Step 2: Produce Your Short Video
Producing short video content doesn’t have to be complicated. Even if you’re a beginner, here’s what you can do:
1. Keep It Concise
Your video should be 1–3 minutes long. This is enough to capture attention without overwhelming your audience. You want to deliver value fast, especially if it’s a tutorial or product review.
2. Focus on Quality
Even for short videos, good quality matters. Ensure the video is clear, well-lit, and easy to understand. Poor quality videos can make your audience leave quickly, impacting both views and engagement.
3. Have a Call to Action
At the end of your video, include a simple call to action (CTA). Encourage viewers to subscribe, follow your blog, or watch another related video. A well-placed CTA increases interaction and can help improve monetization.
4. Optimize for Mobile
Over 50% of internet traffic comes from mobile devices, so your videos need to look good on phones and tablets. Use mobile-friendly video players and ensure the video is responsive to different screen sizes.
Step 3: Embed the Video in Your Blogspot Post
Once your video is ready, it's time to add it to your Blogspot post. Here's how to do it for the best results:
1. Embed Using VAST-Compatible Player
To monetize with VAST ads, you need a compatible player. Use platforms like Video.js or FluidPlayer to embed your video. These players allow you to run video ads through VAST, so you can make money with each view.
2. Add Your VAST Tag
Once you have your player ready, insert the VAST tag into your blog’s HTML. The VAST tag is your connection to the ad network, so make sure it’s correctly placed inside your video player.
3. Test the Player
Before publishing, test your video ad player. Check that the video loads quickly, the VAST ads show correctly, and the video plays smoothly across devices. Testing helps prevent errors and ensures a good user experience.
Step 4: Optimize Video for SEO
Just like with written content, your video needs to be optimized for search engines to appear in Google search results. Here’s how:
1. Write a Detailed Video Description
Provide a clear description of the video content. Include keywords that your audience might search for. For example, if your video is about a “Quick Healthy Recipe,” include related keywords like “easy healthy recipes” or “quick cooking tips.”
2. Use Proper Tags
Use tags in your Blogspot post that describe the video content. This helps Google understand what your video is about. Use both broad and specific tags related to the video content.
3. Add a Transcript (Optional)
Including a transcript of your video helps Google crawl your content more effectively. It’s not necessary, but adding it can increase the chances of your video ranking higher.
Step 5: Monitor Video Performance
Once your short video is live, keep track of how well it's doing. Look for these key metrics:
- Views: How many people are watching your video?
- Engagement: Are viewers interacting with your video (likes, shares, comments)?
- Click-through rate (CTR): Are users clicking the ads?
Use Google Analytics or your ad network’s dashboard to monitor these metrics. Adjust the video placement, thumbnail, or content based on performance.
Conclusion
Creating short video content for Blogspot and monetizing it with VAST ads is an effective way to generate income. By focusing on concise, engaging videos and using the right tools to embed ads, you can turn simple videos into profitable assets for your blog.
Start with a clear strategy, produce high-quality videos, and place them strategically on your blog. With time, you’ll grow your audience and revenue. Good luck!