Why Placement Affects Your Video Ad Earnings
It’s not just about showing video ads — it’s about *where* you show them. A video ad that no one sees earns nothing. But the right placement can lead to more plays, more engagement, and better monetization, especially on Blogspot.
As a beginner, it’s important to understand a few simple rules that help your video get noticed without annoying your visitors.
Top Places to Show Video Ads in Blogspot
1. At the Top of the Post (Above the First Paragraph)
This is the most effective spot. When a visitor opens your post, they see the video immediately — no scrolling needed. Great for autoplay (if used wisely), and perfect for getting that first impression.
Example Code in HTML view:
<div class="video-container">
<video id="myPlayer" controls autoplay muted>
<source src="https://yourserver.com/ad.mp4" type="video/mp4">
</video>
</div>
2. After the Introduction
Let your post start with 1–2 paragraphs of useful content, then drop the video. This makes users curious and gives context to the video they’re about to watch. It feels natural and human.
3. In the Middle of Long Posts
If your article is over 1000 words, placing a video ad in the middle can re-engage users. It breaks up the text and brings energy back into the post — just make sure it’s related to the topic.
4. Before the Conclusion
Near the end of your article, many users decide whether to leave or keep exploring. A video ad placed here may convert curious users, especially if it's informative or entertaining.
Tips for Effective Video Ad Placement
Keep It Visible
Don’t bury the video where it’s hidden or covered by widgets. Make sure it loads above the fold or at visible scroll points.
Use Responsive Video Players
Your video should look good on mobile, tablet, and desktop. Use a player like Video.js or FluidPlayer with full-width support and responsive settings.
Control Autoplay Settings
If you use autoplay, always set it to muted. Otherwise, users (and Google) may consider it annoying or spammy.
Include a Clear Caption
Use a short sentence above or below the video to tell users what it’s about. This helps both users and Google understand the video’s purpose.
Don’t Overload Your Page
One or two video ads per post is enough. Adding too many videos slows down your blog and reduces the chance of indexing.
Technical Bonus: Anchor Tag for Video Jump
Want to let users jump to the video? Add an anchor link at the top like this:
<a href="#watch-now">Skip to video</a> ... <div id="watch-now"> <video>...</video> </div>
Conclusion
Where you place your VAST video ad on Blogspot can make a huge difference in how many people watch it — and how much you earn. Focus on visibility, user experience, and balance. Start simple:
- Top of the post
- After a short intro
- Mid-article (for longer posts)
- Before the conclusion
With practice, you’ll see which spot works best for your audience. Track the results, adjust, and grow your Blogspot into a video-powered blog that earns well without being annoying.